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Keywords: Storytelling
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Journal Articles
Journal:
Management Decision
Management Decision (2011) 49 (3): 405–421.
Published: 29 March 2011
...Merlyn Mittins; Russell Abratt; Peter Christie Purpose The purpose of this paper is to determine how and to what extent corporate reputational elements are reflected in organizational storytelling in a telecommunications company. In addition, it seeks to establish the importance of employees...
Journal Articles
Journal:
Management Decision
Management Decision (2006) 44 (4): 486–503.
Published: 01 April 2006
...Jane James; Thomas Grisham Purpose The purpose of this paper is to describe the theory and benefits of poetry, storytelling, and metaphor when applied to cross‐cultural leadership. Design/methodology/approach The methodology utilized is founded on preliminary research on metaphors, poetry...
