... will outperform incumbent firms in multi-directional value creation when new technologies and organizational forms are required to exploit the multi-directional opportunity. Innovation History Start-ups Strategic choices Entrepreneurship Incumbents Multi-directional value creation has emerged...

... problem is then found by applying mathematical techniques. Decision making Small firms Strategic choices Economic theory has relied on a simplified normative theory of decisions using a single criterion (e.g. profit) to properly define its preferences. Therefore, classical economics has...

... … occur in extremely ill‐structured decision environments” (Simon and Houghton, 2003 , pp. 139‐140). Decision heuristics Long‐term projects Strategy Strategic decision making Decision making Strategic choices Strategic management Managers and other key decision‐makers sometimes fall...

... to the future development of this line of research, particularly in developing countries such as Nigeria. Therefore, the study is of significant value to practitioners and scholars alike. Africa Exports Strategic choices Nigeria Small to medium‐sized enterprises Market orientation John Okpara...

... be contacted at: amanda.langley@northampton.ac.uk © Emerald Group Publishing Limited 2007 Strategic change Strategic choices Pharmaceuticals industry There has been much debate in the literature about the sources of organisational competitive advantage. Thomas and Pollock (1999...

... Emerald Group Publishing Limited 2006 Decision making Strategic choices Strategic planning Chief executives Greece Over the last two decades, a comparatively new line of research has gained momentum in organisational behaviour and business strategy literatures. It started...