... of legitimacy or shared values, thus reinforcing the collaboration competences themselves, as in a virtuous circle. For the strategizing dynamic to smoothly unfold, there must be cooperation across the multiple boundaries that mark pluralistic contexts. Cross-disciplinary, cross-departmental and cross...

...Catharina von Koskull; Tore Strandvik; Bård Tronvoll Purpose – The purpose of this paper is to shed light on an aspect of service innovation processes that has remained fairly hidden so far, namely, the role of emotions. Design/methodology/approach – The authors use the strategizing...