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Keywords: Strategy evaluation
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Journal Articles
Assessing customer retention strategies in mobile telecommunications: Hybrid MCDM approach
Available to Purchase
Journal:
Management Decision
Management Decision (2012) 50 (9): 1570–1595.
Published: 12 October 2012
... (DEMATEL) Analytic network process Customer retention Mobile telecommunications Strategy evaluation Brand image Customer services quality Communication technologies have evolved rapidly over the past two decades. Speed, quality, affordability, and information richness have all developed out...
