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Keywords: Strategy tools
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Journal Articles
Journal:
Management Decision
Management Decision (2015) 53 (8): 1806–1822.
Published: 21 September 2015
... of strategy tools, the purpose of this paper is to focus on what happens when VRIO informs strategy action. Design/methodology/approach – The paper uses experimental method to evaluate directly users’ analysis guided by VRIO relative to analysis that is not. Systematic coding of the responses evaluates...
