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Keywords: Sustainable impulse buying behavior
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Journal Articles
Journal:
Management Decision
Management Decision (2024) 62 (6): 2002–2028.
Published: 06 May 2024
... discloses the contextual relationship between CSR ISO standards and sustainable impulse buying behavior. This study also looks to uncover the CSR ISO driving and linkage factors that motivate consumers to make sustainable impulsive purchases. Design/methodology/approach Three distinct research methods...
