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Keywords: Technical complexity
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Journal Articles
Artificial intelligence marketing and leadership commitment: a solution for resource-constrained e-commerce firms
Available to Purchase
Journal:
Management Decision
Management Decision 1–26.
Published: 16 December 2025
... capabilities theory (DCT), we examined the relationships between technical complexity, cost implications, talent gaps, organizational resistance and marketing agility while exploring how leadership commitment moderates these relationships in the context of Chinese e-commerce SMEs. Design/methodology...
