... has focussed on the impact of teaching ethics (content) on students’ behavior, to-date no study has explored the link between the pedagogy used (method) and students behavioral dispositions. Design/methodology/approach – A thorough theory review was conducted, covering the different pedagogy...

...Arch G. Woodside; Eunju Ko; Tzung‐Cheng (T.C.) Huan Purpose This article aims to describe ethnographic theory and research that maintains the integrity of the individual case while generalizing to multiple cases in research on management decisions. The study aims to provoke and prod management...

...Tauno Kekäle One of the main criteria of any PhD thesis is that it must provide new knowledge – either new results in support of a theory, or point to a new theory. New theories, typically, are by their nature “possibly generalizable” – a starting point of research, rather than definite proof...

... is that it can help provide an understanding of the human mind. This claim is explored within the context of advertising and management theory. The conclusion from this project to operationalise the meme concept for a business audience is, however, mixed. Whilst memetics has an intuitive appeal to it, much more...

...Jan Mattsson Notes relationship marketing’s need for an overarching theory, suggesting the use of a formal value construct to meet this need. Points out that a broad, generic theory of value is needed and suggests that humanistic philosophy provides such a theory. Looks at various factors...