... to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence . Alternative proteins Gastronomic tourism Theory of planned behavior Qualitative research In contemporary consumer culture, tourism and food are closely interwoven...

... their entrepreneurial intentions. Social cognitive theory and the theory of planned behavior provide a theoretical base for this study. Findings Our findings revealed some encouraging trends for women veterans: (1) learned military skills were positively related to entrepreneurial intentions, (2) learned military...

...Muhmmad Bilal Ahmad; Subhan Shahid; Ayesha Noor; Abdullah Ijaz Purpose This study examines how parasocial relationships with influencers shape e-entrepreneurial intentions among Millennials and Generation Z. In addition, the study investigates the mediating roles of theory of planned behavior...

... factors affecting the behavior of Indian banking customers towards green banking by extending the theory of planned behavior (TPB). Design/methodology/approach The study employed a quantitative research approach and distributed a self-administered questionnaire. Data from the 293 green banking service...

... the level of narcissistic behavior in organizations. Drawing from the theory of planned behavior (TPB) and self-regulation theory, the current study evaluates the moderating role of Islamic religiosity in the relationship between subjective norms and the intention to behave narcissistically. In addition...

... agribusiness entrepreneurs to reconcile scales and test hypothesized relationships. Findings The study reconciles the existing constructs’ scales and develops a new scale measuring SAE intention. The findings show that the extended theory of planned behavior (ETPB) model is an ideal theoretical framework...