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Keywords: Time series models
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Journal Articles
Journal:
Management Decision
Management Decision (2016) 54 (3): 683–699.
Published: 18 April 2016
...@korea.ac.kr © Emerald Group Publishing Limited 2016 Marketing strategy Competitive reaction volatility Time series models Competitive reaction Managerial decisions face uncertainty under most of circumstances. Decisions should be made considering a certain degree of changes in economic...
