...Miika Kajanus; Jyrki Ahola; Mikko Kurttila; Mauno Pesonen Selecting the best strategy from among a number of identified alternatives is an important part of any strategy process. Often this involves a difficult choice between the values to set and the trade‐offs to be made. Even swaps is a rational...

... to complete the constellation; amplification of complementary advantages for maximum performance; trade‐off among competing advantages for long‐term viability; and renewal of both dominant and supporting advantages, in adaptation to changes in the firm, competition, and the general environment. Knowledge...