..., the SM sites with the highest traffic show significant leisure content. Twitter is significantly different network in traffic and content, whilst YouTube is the best for boosting social visibility. Practical implications The study's findings constitute valuable information in understanding how...

...Araceli Galiano-Coronil; Alexander Aguirre Montero; Jose Antonio López Sánchez; Rosario Díaz Ortega Purpose This work aims to examine the communication on Twitter of the most responsible companies in Spain to identify the topics covered on corporate social responsibility (CSR) from the perspective...

... attention has to be paid to discussions on those media. In this paper, the authors focus on Twitter as a popular social platform to deliver one's thoughts quickly and fast. The authors' research aim is to get the perceptions of people about the CE. After collecting more than 100,000 tweets over 16 weeks...

... engagement strategies on social media. Moreover, the thematic analysis provides a benchmark for the improvement of current corporations' communication strategies in light of the pandemic effects. Originality/value This paper contributes to the literature by investigating the role of Twitter...