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Keywords: Uncertainty reduction
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Journal Articles
Management Decision (2017) 55 (9): 1984–1998.
Published: 16 October 2017
...Chung-Yu Wang; Hsiao-Ching Lee; Li-Wei Wu; Chih-Chung Liu Purpose The purpose of this paper is to examine how quality dimensions in independently owned online brand communities influence purchase intentions via uncertainty reduction and the role of involvement. Design/methodology/approach...

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