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Keywords: Unconditional purchase
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Journal Articles
Journal:
Management Decision
Management Decision (2019) 57 (4): 1018–1042.
Published: 07 February 2019
... subjective norms and perceived behavioral control with respectively environmental knowledge and perceived consumer effectiveness, and also by extending purchase behavior to three types of purchase patterns, namely, unconditional purchase, conditional purchase and accidental purchase. Design/methodology...
