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Keywords: Value‐in‐use pricing
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Journal Articles
Journal:
Management Decision
Management Decision (1991) 29 (1)
Published: 01 January 1991
... Practices and Strategies, The Conference Board, New York, 1978, pp. 34-9. 6. Christopher, M., "Value-in-use Pricing", European Journal of Marketing, Vol. 16 No. 5, 1982, pp. 35-46. 7. Forbis, J.L. and Mehta, N.T., "Value Based Strategies for Industrial Products", Business Horizons, Vol. 24, 1981, pp. 32-42...
