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Keywords: Value innovation
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Journal Articles
Awareness, action and context‐specificity of blue ocean practices in sales management
Available to Purchase
Journal:
Management Decision
Management Decision (2011) 49 (8): 1218–1234.
Published: 06 September 2011
... between blue ocean strategy and business performance. Petri Parvinen can be contacted at: petri.parvinen@aalto.fi © Emerald Group Publishing Limited 2011 Sales management Value innovation Business model transformation Blue ocean strategy Management strategy This study examines...
