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Keywords: Value proposition
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Journal Articles
Journal:
Management Decision
Management Decision (2011) 49 (10): 1694–1708.
Published: 15 November 2011
...Jaka Lindič; Carlos Marques da Silva Purpose This paper seeks to advance the theory on value proposition and innovation by offering a framework for identifying value proposition elements. Design/methodology/approach A single embedded case study is conducted based on Amazon.com's innovations...
