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Keywords: Value spheres
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Journal Articles
Journal:
Management Decision
Management Decision (2026) 64 (8): 3108–3141.
Published: 12 January 2024
... the activities that characterize multiple joint value spheres among actors. Design/methodology/approach The study consists of 49 qualitative interviews with managers operating in different industries. Findings The paper shows that when considering digital B2B contexts, five joint value spheres...
