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Keywords: Value-satisfaction-loyalty chain
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Journal Articles
Journal:
Management Decision
Management Decision (2016) 54 (4): 981–1003.
Published: 16 May 2016
... for money to emotional value, and this to social value. Value-satisfaction-loyalty chain Retailing Value dimensions For the last 20 years, since work by Rust and Oliver (1994) anticipated major insights into the links between quality, value, and satisfaction, the consumer behaviour literature...
