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Keywords: Virtual agents
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Journal Articles
Uncovering the role of virtual agents in co-creation contexts: An application to the online wine business
Available to Purchase
Journal:
Management Decision
Management Decision (2018) 56 (6): 1232–1246.
Published: 12 April 2018
...Sylvaine Castellano; Insaf Khelladi; Justine Charlemagne; Jean-Paul Susini Purpose The purpose of this paper is to understand the roles of virtual agents in a virtual co-creation context by exploring their influence on online trust. An empirical study is conducted in the French online wine...
