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Keywords: Virtuality
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Journal Articles
Journal:
Management Decision
Management Decision (2023) 61 (7): 2073–2098.
Published: 09 May 2023
... and examined using the structural equation modeling technique. Findings Results revealed that technology anxiety and virtuality significantly influence customers' attitudes and behavioral intentions toward AR-based e-commerce websites. However, interactivity and innovativeness remain non-significant...
