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Keywords: Willingness to pay
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Journal Articles
Journal:
Management Decision
Management Decision (2019) 57 (4): 886–903.
Published: 15 November 2018
...Jighyasu Gaur; Venkatesh Mani; Pratyush Banerjee; Mehdi Amini; Ritu Gupta Purpose Extant literature provides insights about consumers’ purchase intentions (PI) and willingness to pay for reconstructed products but does not capture cross-cultural differences. The purpose of this paper...
