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Keywords: Yongo
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Journal Articles
Social networks, vertical core competencies and sales management in Korea
Available to Purchase
Journal:
Management Decision
Management Decision (2016) 54 (8): 1929–1946.
Published: 19 September 2016
...Sven Horak; Katrin Nihalani Purpose The purpose of this paper is to investigate the influence of informal Korean social networks (Yongo) on sales activities in Korea, by focussing in particular on required vertical core competencies. Design/methodology/approach The authors draw...
