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Keywords: eWOM
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Journal Articles
Journal:
Management Decision
Management Decision (2018) 56 (4): 849–866.
Published: 31 January 2018
...Sangjae Lee; Joon Yeon Choeh Purpose While a number of studies examined the eWOM (online word-of-mouth) factors affecting box office, the studies on the impact of review helpfulness on box office are lacking. The purpose of this paper is to fill the void in previous studies and further extend...
