Multimedia training system shines in the showroom Available to Purchase

The automotive industry is fairly traditional when it comes to training. Companies generally hire a vendor who delivers a packaged program. A lot of “off the shelf” and generic training has been painstakingly developed for the industry. It is unusual for automotive firms to go to the expense, time and trouble of creating their own. But Lexus, the luxury‐car division of Toyota Motor Sales, has turned conventional wisdom on its head. Explains why and how.