Concurrent marketing poses a major HR challenge Available to Purchase

Just as concurrent engineering can improve manufacturing responsiveness, many companies wrestling with rapid change in today’s markets can benefit from concurrent marketing. The concurrent‐marketing goal ‐ better coordination between staff in product management, sales management and service management ‐ requires more than vague calls for teamwork or simplistic notions of reengineering. And, once again, there are important implications for human‐resource specialists.