The ICE in organizations

Explains the increased company embedment (ICE) model for unfreezing an organization and creating a climate in which learning flourishes. By taking a holistic approach, an environment is created where ICE is replaced by initiative, commitment and enterprise, allowing people in their own time and at their own pace to absorb what is in the organization. Describes an application of the technique to a small company, Appleyard, a motor franchise business.