... Hewlett‐Packard has earned a reputation for excellent products and methods of production. Illustrates the role which creative teams have played in the company’s success. © MCB UP Limited 1997 Computer industry Creativity Team building Teams In the recent “cola war,” a retail...

... When your core competences can be quickly replicated by copycat corporations, what competitive advantage have you got left? Explains that it is probably the knowledge of key managers, their ability to access and assess information, and their ability to innovate and think creatively. © MCB UP...

... Can creativity be analysed, replicated, taught and managed? This article argues that it can. © MCB UP Limited 1997 Creativity Organizational performance Organizational theory When Steven Spielberg, director of ET and Jurassic Park, David Geffen and Jeffrey Katzenberg set up...

...Elizabeth D. Smolensky; Brian H. Kleiner Making the most of one′s resources is critical to the success of any manager and those who are able to train their staff to think creatively maximize one of the most valuable assets available to any company: brain power. Re‐examines creativity in relation...

...Stephen King Reports on a two‐year collaborative research project on encouraging creativity and organizational implications by Roffey Park Management Institute and partners. Briefly discusses the first findings of the study. Describes emerging themes of the project before discussing the results...

...Stephen King Highlights the skills shortage in UK companies. States that successful companies must maximize the creativity and contribution of employees, and lists what companies must do to be successful. Provides examples of companies which use Investors in People to help them achieve. Describes...