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Keywords: Multimedia
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Journal Articles
Multimedia training system shines in the showroom
Available to Purchase
Journal:
Management Development Review
Management Development Review (1997) 10 (3): 106–107.
Published: 01 June 1997
... and trouble of creating their own. But Lexus, the luxury‐car division of Toyota Motor Sales, has turned conventional wisdom on its head. Explains why and how. © MCB UP Limited 1997 Motor industry Multimedia Sales training Training techniques USA If the car in front is a Toyota, one would...
