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Journal Articles
Salesforce effectiveness ‐ an opportunity for growth
Available to Purchase
Journal:
Management Development Review
Management Development Review (1997) 10 (5): 171–172.
Published: 01 September 1997
... the organization, generating acceptance and even enthusiasm. These firms may well be asking about other ways to achieve growth without major investment and further upheaval. Offers another possible growth opportunity: to improve the effectiveness of the salesforce. Knowledge of what customers want and how...
