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Keywords: Interactivity
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Journal Articles
CSR communication through Facebook in the Latin American integrated market (MILA): Disclosure, interactivity and legitimacy
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Journal:
Meditari Accountancy Research
Meditari Accountancy Research (2019) 27 (5): 741–760.
Published: 19 June 2019
...Yuli Marcela Suárez-Rico; Mª Antonia García-Benau; Mauricio Gómez-Villegas Purpose This study aims to analyse CSR communication in the Latin American Integrated Market companies using Facebook, by studying disclosure and its determinants along with the legitimacy and interactivity of CSR posts...
