Promoting Sustainable Behaviour
Promoting Sustainable Behaviour
Article Type: Books and resources From: Management of Environmental Quality: An International Journal, Volume 24, Issue 2.
Edited by Adam CornerDōLondonOctober 201266 pp.ISBN 9781909293120£30.00
Promoting sustainable behaviour is a critical part of society's response to climate change. This short, practical book is the definitive guide to building a sustainable behaviour campaign that works.
There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarising “what really works” and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximise the success of your sustainable behaviour initiative – in households, when commuting, in the workplace and beyond.
By looking beyond individual behaviours to people's sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people's interest; and by understanding how to break bad habits and create good ones,this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.
