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Brownfields are commonly pictured as the hottest real estate property in the USA. Will the European market follow suit? Brownfields are properties long considered lost to re‐utilization due to their polluted condition. Federal and state governments in the USA provide incentives to foster redevelopment. But the risks involved still keep potentially interested parties clamoring for more legal protection. It may validly be asked whether recovery schemes may pose subsequent health or other problems. Communities involved may react quite differently; the attitude may be one of apathy, distrust or opposition, or, in sophisticated milieus, of realism. Much will depend on “education” and communication.

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