This study aims to examine the impact of social norms on climate change mitigation readiness, the mediating role of environmental purchasing intentions and attitudes on the relationship between social norms and climate change mitigation readiness.
Data were collected from transport facility operators and managers of shipping firms and bus transport firms. The SPSS software and covariance-based software (CB-SEM) were used to obtain results on the impact of social norms on climate change mitigation readiness, the mediating role of environmental purchasing intentions on the relationship between social norms and climate change mitigation readiness, and the mediating role of attitudes on the relationship between social norms and climate change mitigation readiness.
The findings indicated that social norms influenced climate change mitigation readiness, while both attitudes and environmental purchasing intentions partially mediated the relationship between social norms and climate change mitigation readiness.
The study mainly focused on transport facility operators and managers of shipping firms and bus firms eliminating other participants in the transport sector. Further, the research focused on majorly three psychological factors that included social norms, intentions and attitudes leaving out other psychological factors.
Climate change mitigation is a major issue of concern to policy makers and researchers. Much of the focus is placed on mitigation strategies with the passengers and private vehicle owners as the major target. Other research focuses on reducing the impact of climate change outcomes through introduction of cleaner technologies. However, issues concerning the role of psychological factors in enhancing climate change mitigation readiness have not been given significant attention.
