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Purpose

The Indian micro small and medium scale enterprises (MSMEs) are potential suppliers to the original equipment manufacturers (OEM). The implementation of sustainable supply chain practices (SSCPs) enhances the chances of developing a long-term partnership with these OEMs.

Design/methodology/approach

A hybrid framework of analytical network process (ANP) and fuzzy logic (FL) is developed for implementing SSCPs in Indian MSMEs. This model has been validated through a case study.

Findings

The study has identified several critical success factors (CSFs) for the implementation of SSCPs in MSMEs. This study has observed that Government regulation is the most important CSF for the implementation of SSCP in Indian MSMEs followed by management support and policy framework.

Originality/value

The article presents a mechanism, i.e. an adaptability test that enables the OEM decision-makers to assess the suitability of an MSME for a long-term partnership.

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