Amid the pressing global challenge of the climate crisis, this study aimed to explore factors influencing intended engagement with a novel carbon footprint report (CFR) generated by digital banking apps, which analyse consumer spending habits through Open Banking technology.
A mixed-methods online survey investigated influences on intended engagement with the CFR using a prototype digital banking app developed by a London-based technological company.
Key influences identified included a preference for banking apps over other engagement methods (such as email or bank statements) and participants’ understanding of the CFR. Motivation-related factors, including experiencing positive emotions towards the CFR, interest in reducing one’s carbon footprint and evaluating the CFR as useful, significantly contribute to intended engagement. Interestingly, participants with a negative view of their bank scored higher on intended engagement.
The research highlights the innovative use of behavioural science in encouraging consumer engagement with carbon footprint calculators, providing novel insights into utilising technology for climate change education.
