Sustainability communications - a toolkit for marketing and advertising courses
The United Nations Environment Programme has produced the CD-ROM “Sustainability communications – a toolkit for marketing and advertising courses” in partnership with UNESCO, the UN Decade of Education for Sustainable Development and the International Association of Universities, with financial support from Sweden.
The CD-ROM proposes resources for the educators training tomorrow’s marketing and communication professionals as well as for marketing and advertising trainers in the corporate field. It is not a “turnkey”teaching syllabus but a flexible, interactive tool which provides a synthesis of theoretical and methodological knowledge illustrated by numerous specific case studies. In this regard, it offers all kinds of pedagogic resources –short presentations, campaign analyses, exercises, web links, bibliographies and more than 300 downloadable documents – to encourage students and communication experts to think about and involve themselves in one of the major issues facing society today.
The CD-ROM notably aims to:
Demonstrate and analyze the business case and the marketing and communications potential of sustainable development in the framework of corporate social and environmental responsibility.
Allow the current and future marketing and communication professionals to become fully aware of the key role they can and should play by responding to new consumer demand for sustainability through the promotion of sustainable products and services.
Provide the necessary tools to develop both effective corporate communications strategies that build confidence in greener brands and powerful marketing campaigns on sustainable goods.
Contents of the CD-ROM
Sustainable development: ethics and social practices.
The economic and social context for sustainability communications.
The practice of sustainability communications: from innovation to risk.
Practices and exercises in marketing and communication.
Analysis of various public and private campaigns around the world.
Resources: documents, web links, bibliographies, etc.
The CD-ROM contains both English and French versions and it is fully downloadable from UNEP’s web site at www.unep.fr/sustain
