...Mahamudul Hasan Purpose This study investigates the influence of theory of planned behavior (TPB) constructs on the intention to purchase sustainable clothing with the mediating role of attitude and the moderating role of materialism. Moreover, the serial mediation of sustainability as fashion (SF...

..., this research tested the hypothesis that the pro-environmental attitude of green food consumers will significantly predict buying intentions. This study responded to these research questions: RQ1. How does consumer health behavior influence green food buying intentions? Edward Markwei...

...Suyash Mishra; Ravinder Kaur Purpose The study aims to predict the drivers of green purchase in extended theory of planned behaviour (TPB) by investigating direct and indirect role of consumers' attitude toward green purchase along with moderating effects of green trust and willingness to pay...

... owners of Kerala, India, with the help of a self-report measures namely, attitude towards eco-friendly house construction, subjective norm, perceived behavioral control, behavioral intention to build eco-friendly houses, check list of eco-friendly house and socio-demographic data sheet. Descriptive...

... instrument that helps to provide product and environment-related knowledge to consumers (Tamar et al., 2020 ; Hameed and Waris, 2018). Knowledge of eco-labels Altruism Attitude Subjective norm Perceived behavioral control Purchase intention In recent years, rapid technological...

... The findings of the study revealed that consumer knowledge of eco-labels, green trust, subjective norm, attitude and perceived behavioral control have positive influence on purchase intention of energy-efficient home appliances. Originality/value Eco-labels are served as a marketing tool to distinguish...

...Sik Sumaedi; Medi Yarmen; I Gede Mahatma Yuda Bakti; Tri Rakhmawati; Nidya J Astrini; Tri Widianti Purpose – The purpose of this paper is to investigate the simultaneous effect of attitude, subjective norm, perceived behavioral control (PBC), perceived value, and image on public transport...

.... Their participation was purely voluntary. Findings – Empirical analysis via hierarchical regressions confirmed that returning tourists’ intention to stay at a green hotel was influenced positively by perceived behavioural control and attitude. However, the subjective norm was found to be not significantly...

... of different environment issues and attitude towards the environment were assessed. Different sources of information about the environment were searched. Comparison of the degree of environmental awareness according to age and gender was investigated. Findings Results indicated girls to be more...