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Keywords: Attitude towards environment-friendly product
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Journal Articles
Management of Environmental Quality: An International Journal (2019) 30 (1): 227–242.
Published: 13 August 2018
... of green products. Therefore, the following hypothesis is derived: H1. Attitude towards environment-friendly products has a positive effect on brand preference. H2. Environmental concern has a positive effect on brand preference. Theory of buyer behaviour has been...

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