Keywords: Beliefs in a just world
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“I do believe in karma”: understanding consumers' pro-environmental consumption with an integrated framework of theory of planned behavior, norm activation model and self-determination theory

Cong Doanh Duong, Bich Ngoc Nguyen, Xuan Hau Doan, Van Hau Nguyen, Anh Trong Vu
Journal: Management of Environmental Quality: An International Journal
Management of Environmental Quality: An International Journal (2024) 35 (2): 270–298.
https://doi.org/10.1108/MEQ-05-2023-0158
Published: 29 September 2023
...-determination theory, this study aims to explore the effects of religious beliefs (especially, karmic beliefs (KB) and beliefs in a just world (BJW)) on consumers' pro-environmental behavior. Design/methodology/approach A sample of 736 consumers recruited from the eight most populous cities in Vietnam using...
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