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Keywords: Booking intention
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Journal Articles
Brand equity determinants and ecologically conscious consumer behavior in ridesharing: serial mediation and moderation analysis
Available to Purchase
Management of Environmental Quality: An International Journal (2024) 35 (1): 119–138.
Published: 02 October 2023
...Anurag Singh; Ashok Kumar Patel; Shefali Jaiswal; Punita Duhan; Vinod Kumar Singh Purpose This study focuses on Aaker's Brand Equity Model, to check the effect of brand equity determinants on booking intention (BI) for ridesharing in India. The study also explores the moderation of ecologically...
