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Keywords: Brand preference
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Journal Articles
Environmental concern: an issue for poor or rich
Available to Purchase
Management of Environmental Quality: An International Journal (2019) 30 (1): 227–242.
Published: 13 August 2018
...Chai Wen Teoh; Sanjaya Singh Gaur Purpose The purpose of this paper is to determine the role of environmental concern on brand preference. The authors also examine whether the proposed relationship is contingent upon the individual’s income. Design/methodology/approach A conceptual model...
