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Keywords: Buying behaviour
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Journal Articles
Management of Environmental Quality: An International Journal (2022) 33 (4): 1026–1045.
Published: 10 March 2022
... established in the proposed model, and some differences were found between the levels of emotional loyalty and the Generations Y and Z. The research shows that individualistic norms and perceived marketplace influence play a purposeful role in transforming environmental concerns into buying behaviour towards...
Journal Articles
Journal Articles
Management of Environmental Quality: An International Journal (2003) 14 (5): 577–589.
Published: 01 December 2003
... China Green marketing Buying behaviour Pesticides According to the China's National Bureau of Statistics (2002) released in July, China's GDP rose 7.8 percent year‐on‐year in the first half of 2002 (www.stats.gov.cn). The world's most populous country, with a rapid economy growth provides...

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