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Keywords: Cognitive dissonance
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Journal Articles
Disclosing antecedents of consumers' materialistic and green values conflict: an exploratory study
Available to Purchase
Management of Environmental Quality: An International Journal (2024) 35 (5): 1078–1095.
Published: 13 February 2024
... values Green values Cognitive dissonance Consumers make daily decisions about what to buy and consume. It is generally accepted that values affect consumer behavior. In addition, values also influence consumer behavior by influencing attitudes, and intentions (Bangsa and Schlegelmilch, 2020...
