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Keywords: Cognitive dissonance
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Journal Articles
Management of Environmental Quality: An International Journal (2024) 35 (5): 1078–1095.
Published: 13 February 2024
... 2023 28 11 2023 08 01 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Values conflict Materialistic values Green values Cognitive dissonance Consumers make daily decisions about what to buy and consume. It is generally...
