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Keywords: Green buying behaviour
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Journal Articles
Management of Environmental Quality: An International Journal (2018) 29 (5): 798–812.
Published: 01 June 2018
...Richa Chaudhary; Samrat Bisai Purpose Building on the theory of planned behavior (TPB), the purpose of this paper is to understand the green buying behavior of educated millennials in India. The study also attempts to extend the TPB by including two additional variables, environmental concern (EC...
