... of green satisfaction and environmental knowledge in the context of green marketing. The research offers significant theoretical and managerial insights. Madeeha Irshad can be contacted at: madeehairshad@cuiatd.edu.pk , madeeha_scorpion@hotmail.com 20 03 2024 27 07 2024 15 10 2024...

...Albert Martins Purpose The concept of green marketing has emerged as a panacea for reducing the negative impact of business activities on the environment. Many studies have investigated the impact of green marketing on green purchase behavior, sustainable competitive advantage, etc., without much...

... at promoting awareness of renewable energy solutions and its potential for helping the country to achieve a balanced economic growth. © Emerald Group Publishing Limited 2010 Green marketing Solar power Prices Financing Developing countries Ghana The major sources of energy in Ghana...

... of generation coincides with the moment of import into The Netherlands (Newbery et al., 2002). © Emerald Group Publishing Limited 2009 Green marketing Renewable energy European Union Environmental management Emission This study investigates how green certificates markets have...

... and effort to raise the awareness of energy efficiency metrics towards achieving not only cost savings but also to reduce emissions. © Emerald Group Publishing Limited 2009 Communication technologies Data handling Energy conservation Economics Green marketing What metrics could...

... in this paper. The result may show a new horizon to green marketers. © MCB UP Limited 2003 China Green marketing Buying behaviour Pesticides According to the China's National Bureau of Statistics (2002) released in July, China's GDP rose 7.8 percent year‐on‐year in the first half...