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Keywords: Green promotions
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Journal Articles
Examining the role of green marketing mix elements on green purchase behavior
Available to Purchase
Management of Environmental Quality: An International Journal (2025) 36 (3): 815–832.
Published: 15 January 2025
...Madeeha Irshad Purpose This study examines the impact of green promotions and green packaging on the green purchase behavior through the mediating role of environmental knowledge and green satisfaction in the context of fast-food chains. Design/methodology/approach The study follows...
