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Keywords: Green trust
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Journal Articles
Management of Environmental Quality: An International Journal (2025) 36 (4): 971–989.
Published: 21 November 2023
...Suyash Mishra; Ravinder Kaur Purpose The study aims to predict the drivers of green purchase in extended theory of planned behaviour (TPB) by investigating direct and indirect role of consumers' attitude toward green purchase along with moderating effects of green trust and willingness to pay...
