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Keywords: Green trust, Purchase intention
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Journal Articles
Empirical evaluation of the antecedents of energy-efficient home appliances: application of extended theory of planned behavior
Available to Purchase
Management of Environmental Quality: An International Journal (2020) 31 (4): 915–930.
Published: 30 April 2020
... by PKR65,001 to PKR85,000 (n = 139, 29.45 percent). Knowledge of eco-labels Green trust, Purchase intention Subjective norm Attitude Perceived behavioral control Energy-efficient appliances The emergence of the environmentally conscious consumer was seen in the early 1970s...
