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Keywords: Message fatigue
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Journal Articles
The effect of repeated exposure to immersive virtual reality on environmental preservation intention: the moderating role of message fatigue
Available to Purchase
Management of Environmental Quality: An International Journal 1–23.
Published: 03 February 2026
... into account message fatigue as a moderating factor, based on stimulus–organism–response theory. Design/methodology/approach A laboratory experiment was carried out with 119 students. The data were analyzed using an independent samples t-test and a moderated mediation analysis with the macro...
